Tuesday, May 09, 2006

World of $$$? -- Legendary Pictures to Make World of Warcraft Film

According to Variety Magazine, the Warner affiliated production company Legendary Pictures has purchased the rights to produce a film based on the popular World of Warcraft massively multiplayer online role playing game (MMORPG).

Legendary Pictures is the production company responsible for last Summer's Batman Begins and this Summer's Superman Returns.

No word whether the film will be live action or animated, but one thing is certain...with over 6 million subscribers worldwide paying $14.99 a month, the expected take both in b.o. and dvd sales is extraordinary.

The film will also provide ample opportunity for crossover merchandizing. WoW has already garnered a boardgame and collectible card game and one can only imagine that "when" (not if) special items are offered "in game" to players who see the movie opening weekend the opening weekend will be huge. Combine this with "bonus features" on the DVD and the money will be pouring in. Given the average lifespan of an MMORPG, even one as good as WoW, the timing on the film is perfect.

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