Tuesday, May 09, 2006

Warner Bros. to P2P Users: Viva la Revolucion!

According to DISContent and the Wall Street Journal, Warner has announced that it will sell and rent television shows and movies using BitTorrent technology.

To see how Warner looks at the situation, let's have them speak for themselves. According to the WSJ:

"We've always known peer-to-peer technology represents a huge opportunity for us," said Kevin Tsujihara, president of Warner Bros.' home entertainment group. "If we can convert 5%, 10%, 15% of those [illegal peer-to-peer] users to become legitimate users of our product, it can have a significant impact on our industry and Warner Bros."

Prices haven't yet been determined, but they could be less than physical DVDs. "We're working with a user base that is accustomed to not paying for content," said Ashwin Navin, president and co-founder of BitTorrent, who says TV shows might sell for as little as $1.

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