A Blacksmith's Macaroni and Cheese? Pure Cheese!

I don't know if I have ever posted a commercial video on this website before, but the new Velveeta ad campaign is incredible. I don't know who came up with the "Liquid Gooooold!" slogan, and the idea of using a blacksmith to sell Mac&Chee, but this is hilarious.
Here is the first ad I saw.

But it is the next ad that really brings the cheese!

 

Should I laugh at the absurdity of comparing cooking to blacksmithery?

Should I be offended at the sociological implications of the ad?

Should I wonder if the person who came up with the campaign plays D&D? Wait, they probably do. "Smite them with the liquid gold until there can be no more smiting!" Only a D&D player could write that.

What's next? Will the blacksmith fight hordes of fast food goblins?