Tuesday, September 06, 2005

Screaming for Viewers

The WB is trying a truly innovative advertising campaign for one of its new Fall shows. In a bold move they will be promoting Supernatural by allowing potential viewers to watch the show one week early via the Yahoo! website, on Tuesday, September 6th. The WB, who also brought us Buffy and Charmed, is relying on the internet because of the hugely competative nature of television marketing today.

"You have to scream really loud and really compel the audience to choose your show over the array of other shows being presented to them at the same time," said WB Entertainment President David Janollari. "You have to find nontraditional ways to reach the audience."

I am pretty excited about this show and the opportunity to see it early is one that I will be happy to take advantage of. It was enough to peak my interest that the show is supernatural in nature and focuses on the story of two brothers who encounter evil forces as they search for their missing father. In a way it is a kind of live action version of Full Metal Alchemist (at least in theme though not in imagery). Alchemist fans may disagree, but the hunt of the Elric brothers is indeed to search for their "missing" mother and they do struggle against the supernatural.

But more than the basic lure of supernatural narratives this show is produced by two filmmakers who have really entertained me over the past couple of years. The first is McG whose Charlies Angels film was fun (if trivial), but his O.C. is one of my favorite television shows in a long time. In fact, after watching The O.C. and seeing both its reverence for comic books and the actor McG would have cast as Superman, I almost wish that McG had stayed on as the Superman director. Almost because I am very happy with Bryan Singer. The second producer is Eric Kripke who was a screenwriter for Boogeyman (see editor note at bottom) which I thought was a very fun ghost story.

I have high hopes and a high speed internet connection, so I'll let you know what I think shortly.

[ed. note: Eric Kripke was erroneously credited with directing Boogeyman in the original post. The director of Boogeyman was Stephen T. Kay who also directed the Stallone version of Get Carter.]

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